By 2024, early corporate video Dubai has made a name for itself in the industry! Creativity and Technology have merged so simply to captivate audiences of mankind keeping them ever engaged. With the growing trend of video in marketing, communication strategies and business overall businesses are changing their story and reaching out to who they target. Let us take you through some of the best trends that we came across in 2020 while working on our corporate video production in Dubai.
1. Storytelling with Authenticity
Long gone are the shiny, glossy hard-sell corporate videos of past years. Authenticity and storytelling based in Dubai, it seems some brands have had a little heart, embracing the notion of authenticity this year as they did for genuine storytelling. Brands are showcasing real employees, customer testimonials, and behind-the-scenes clips to make their content more relatable.
2. Short-Form Video Content
The beginning of this decade saw the emergence of short-form videos due in no small part to platforms like Instagram Reels, TikTok and LinkedIn Stories. Dubai based companies are creating short, relevant content that can easily give out the message they want to deliver just in a few seconds. Great for social media marketing where you have very few seconds to catch the attention of someone. In this world of shorts, corporate videos now wear a well-cut jacket and are design as short films to capture the audience where they spend most of their time.
3. Sustainability-Focused Narratives
Corporate video Dubai also seems to have followed the sustainable initiatives, Dubai is rightfully championing. There are thousands of businesses who continue to produce videos showcasing their environmental and social footprint. By displaying green building projects, delivering the message of how-to enhancing quality of life while protecting the nature and advocating those practices through videos, they are firmly establishing corporate social responsibility (CSR) as a value at their heart. It is a trend that not only goes with the Dubai’s vision of sustainability but also resonates with social responsible consumers.
4. High-End Drone Footage
With its incredible cityscape, man-made architectural wonders, and vast desert landscape — Dubai has seen a boom in the use of drone footage. Aerial shots are now a common theme in corporate videos, offering a cinematic essence that vibrant with the city extravaganza. From quickly stirring up vivid events promotions, to glossy real estate or tourism ads – drone videography is here stay.
5. Interactive and Shoppable Videos
Increasingly popular is the use of interactive features within videos that allow users to click on elements within a video and advance further, such as additional data or a purchase. Dubai-based tech savvy companies are taking advantage of this format to boost their customer engagement. In this case, while a corporate video for retail may come to life along with the viewers and encourage them to click on their amazing shoes, and hence redirect the buyers directly to an e-commerce page. Excellent for conversions, this setup offers a delightful balance between functionality and storytelling.
6. Incorporation of AI and AR
Corporate video production in Dubai is changing with advancements in artificial intelligence (AI) and augmented reality (AR). AI tools are being used to improve editing, produce subtitles and even generate virtual spokespeople. On the other hand, AR is employing a level of interaction over videos, making viewers to experience content at an emotional level. In addition, these technologies are improving not only the video quality but also offering a competitive advantage in an already intense marketplace estate-bootstrapping concept of tax rebate vs. demand.
Corporate video Dubai has never been as exciting, with authentic storytelling and short-form videos to the use of advanced technology like AI and AR. Moreover, these trends not only indicate global progression but also reflect the characteristic style of Dubai where luxury meets innovation with the help of state-of-the-art technology. Looking forward, it is evident that corporate video production in Dubai is going nowhere but up the stairs of innovation and natural evolution. Whether you are a business wishing to improve your video strategy, these trends will help you see the future of corporate communication in Dubai.