How Do You Set Up an Auction on Your PrestaShop Store?

An online auction on your e-commerce store sure sounds like the best way to boost sales and attract more customers. It can also help in creating a sense of urgency which can make more people buy. 

But, it’s often difficult to run an auction on your e-commerce website due to platform limitations and more. Not anymore, if you are running your e-store on the Prestashop platform as the Prestashop Auction Module Pro makes it very easy for you. Let’s find out how. 

Steps to Create Auction on Your Prestashop Store

Step 1: Install the PrestaShop Auction Module Pro

Before you can set up the auction on your e-commerce store, you will have to install and use the Prestashop module. Here’s how:

1. Go to the PrestaShop Addons Marketplace and search for the Auction Module Pro.
2. Instead, you can visit FME Modules and Find the Auction Module there for quick installation.
3. Just Download the module and log into it with your admin panel credentials of Prestashop. 
4. Simply go to modules then module manager and click on the upload a module button. 
5. Now you are set to install it. Once the module is installed, alter the basic settings as your store needs. 

Step 2: Create an Auction Listing

Once the module is installed, you can go with creating your first auction as follows: 

1. Get to the module dashboard in the admin panel of Prestashop. 
2. Click on the Create New Auction button. 
3. Pick the product you want to auction. 
4. Now set the Starting and Reserve prices. 
5. The next step is to incorporate a countdown time to create urgency. 
6. Don’t forget to enable Popcorn bidding and fake bidding features. 

Step 3: Customize the Auction Page

You can customize your auction page with this auction module: 

1. To customize the auction page layout, click on the module’s settings and pick the list view or grid view. 
2. You can also add a cover image for the auction page from here. 
3. Here the store owners can also enable real-time bidding update features to let customers see the latest bids without reloading. 
4. You can display the number of followers and bidders on the product page to build excitement. 

Step 4: Set Up Notifications

Keep your customers informed:

1. Enable Email Alerts to notify bidders when they’re outbid or when they win an auction.
2. Set up Winner Notifications so customers know when they’ve won and can proceed to checkout.
3. Use the Follow Button to let customers follow auctions they’re interested in and receive updates.

Step 5: Manage Auctions from the Back Office

As the admin, you have full control over your auctions:

1. Monitor all active auctions from the Auction Dashboard.
2. View Bid History to see who’s bidding and how much they’ve offered.
3. Mark bids as Valid or Invalid if needed.
4. Use the Cron Job feature to automatically remove products from finished auctions after a set time.

Step 6: Promote Your Auctions

To attract more bidders:

1. Display auctions on your Homepage to grab attention.
2. Use the Featured Auctions option to highlight popular items.
3. Share your auctions on social media or through email campaigns to reach a wider audience.

Step 7: Let the Bidding Begin!

Once everything is set up, your auction is ready to go. Customers can:

• Place bids in real time.
• Use Auto-Bidding to automatically outbid competitors.
• Track their bids and auction status from their accounts.

Tips for Auction’s Success

• Make use of the countdown timer to encourage quick bidding. 
• Use Popcorn bidding fake bidding features for excitement. 
• Go for high-demand items for auctions to attract more bidders. 
• Ensure your bidding instructions are simple to understand for customers. 

Why Use the PrestaShop Auction Module Pro?

Simply because this module comes with so many amazing features to let you create a successful auction. From features like advanced admin controls to real-time bidding, this popular Prestashop addon is designed to help you create a dynamic and engaging shopping experience. Plus, it’s easy to use for everyone even if they don’t have technical knowledge. 

Take Away

An auction on your Prestashop store doesn’t have to be complex. Thanks to the Prestashop Auction Module Pro by FME Modules, which has made things simple for so many Prestashop store owners. Now any store admin can easily download, install, and use this module to create an exciting and profitable auction on his store. 

This module has everything to help you sell overstocked products or set up an exciting way to sell more.