So, you’ve finally decided to start live streaming for your business. Honestly, it’s a great idea! But here’s the thing—live streaming isn’t just about hitting the “go live” button and hoping for the best. It requires work, effort, and dedication.
The live-streaming market is set to hit nearly $345.13 billion by 2030. That’s huge! It means that people crave real-time, authentic content, and live streaming is the perfect way to give it to them. You need the right live streaming platform to ensure smooth and engaging videos.
In this blog, we’ll talk about why you need to use a service/platform rather than just doing it yourself.
What is a Live Streaming Platform?
With a live streaming platform, you get an all-in-one solution which enables you to share your content to a wide audience, all over the world, in real time. Think of it this way: you have your TV channel, but it comes with all the modern perks—instant interaction, content monetization, global reach, and more.
About 80% of people have a preference for live videos that a brand puts out over reading a content piece. So, if you need further motivation to create live content, this data should do the trick!
However, the question is: how does a live stream platform work? It’s quite simple: you capture your content with a camera and microphone. The platform encodes the data, which is sent to a streaming server via RTMP (Real-Time Messaging Protocol)
The viewer’s device decodes it and plays it live on the internet. Now that you understand a live streaming platform, let’s proceed.
Why You Should Choose Professional Live Video Streaming Solution
Now you may be thinking – can you not just DIY? Technically, sure, you could. But with that comes a poor quality stream that might have several glitches. Would you want that? Of course, not. This is why a professional live streaming solution is better for your business.
1. Low Latency Streaming
Have you ever been on a video call where there’s a serious lag, and it takes so long to hear something? That’s latency. Now imagine what your viewers would think if your videos lag during a stream. Chances are that they’d immediately lose interest in your stream.
Thankfully, a professional live video streaming solution provides low latency. Your content will go to your consumers almost instantly as you put it out. You can come up with live Q&A segments and talk to people in real time as and when the messages pop up. This allows you to give people the kind of interaction that keeps them hooked on your content.
2. Smooth Mobile Streaming
Let’s face it – all of us are constantly using our phones for something or the other. It doesn’t matter if we’re commuting, sitting at a café, or lounging on a couch.
It is a great advantage to businesses because a professional live video stream platform will optimize your streams for mobile devices. This can happen because of adaptive bitrate streaming, allowing for live modifications to the video stream’s resolution. So your audience gets a seamless, high-quality experience on their smartphones, tablets, or laptops!
3. Seamless Live to VOD Transition
VOD simply means Video on Demand. It is like a library system allowing viewers to watch your broadcast live stream events anytime. With a professional live broadcast stream service, it will be automatically saved once your live session is over. This approach extends your content’s lifespan. It also enables viewers who couldn’t attend the live session to watch it at their convenience.
4. Global CDN
Do you know what makes your favorite shows stream smoothly, no matter where you are? It’s called a Content Delivery Network (CDN) – a global system of servers that work together to quickly deliver your content to viewers worldwide.
A professional live broadcast platform uses a global CDN to make sure your audience gets the same high-quality experience, whether in New York, China, or Nigeria.
5. Adaptive Bitrate Streaming
Not everyone has the luxury of a super-fast internet connection. Some people stream on mobile data, while others use slower Wi-Fi connections. How can a professional live streaming service solve this problem? It can, through adaptive bitrate streaming.
This feature automatically adjusts the quality of your live stream based on the viewer’s internet speed. So, it doesn’t matter if someone’s using high-speed fiber or their phone’s data plan; they’ll still get the best possible experience on the live stream platform.
6. Live polls and Notifications
One of the coolest things about live broadcast is how interactive it can be. When you’re streaming live, you’re not just talking to your audience—you’re engaging with them in real time.
Professional live streaming video solutions provide features like live polls and real-time notifications that excite your viewers. For instance, you can host a live poll during your stream where viewers can vote on what they want to see next.
Choosing a professional live streaming service isn’t just about better quality – it’s about creating an engaging experience for your viewers. These services offer technical expertise, reliable infrastructure, and features that can elevate your content.
They handle the complex backend work, letting you focus on creating great content. In today’s competitive digital landscape, investing in a professional live stream platform can give you the edge you need to stand out and keep your audience coming back for more.
Conclusion
We hope you now realize that live streaming is one of the most powerful tools you can use to connect with potential buyers. But like we said earlier, it’s not just about pressing “go live” and hoping everything works out. It’s about delivering an experience that’s smooth, professional, and engaging- leaving a lasting impression on your viewers.
Thankfully, choosing a professional live streaming service can create the type of impression you need. It ensures that your content looks good and reaches your audience in the best possible way.
