The e-commerce industry has been highly competitive since it was launched. The online shopping trend will stay and there will be no decline.
As per recent statistics, the eCommerce market will generate $5.5 trillion by 2027. Making space for your business is definitely worth but it is tough, no doubt.
Being a leader, you always have to look for one way or another to stay in the market. And, one such solution that most of eCommerce companies are leveraging these days is an adpation PWA in eCommerce.
Now, most of you might have a question, what is PWA?
Well, the name PWA and its full-form Progressive Web Application itself give a hint that it is a web solution. It is described as a web solution that combines the best of web and mobile apps.
For the eCommerce domain, such web applications are revolutionizing how businesses connect with customers. According to a study, businesses that adopt PWA in eCommerce see a 68% increase in mobile traffic.
Similarly, there are many more benefits of eCommerce PWA solutions. Hence, if you are interested in knowing the game-changing benefits of PWA development for eCommerce success, we suggest you continue reading this piece of blog.
Herein, we have shared some PWA eCommerce solutions benefits and some real-time examples.
Benefits of Progressive Web Apps for eCommerce
Google launched PWA in 2015 with the purpose of having a solution that offers better user experiences across devices. And, most importantly, the context remains within a single codebase. The concept of PWA development services was to bridge the gap between the web and native applications.
If we count down the advantages of PWA for eCommerce business, there are many. Some of them are listed below:
1. PWA improves web performance in eCommerce
The way to have a successful e-commerce business is directly dependent on the website performance. For example, if the web page is taking too long to load, the visitor will bounce back and look for other contenders to get that service or product.
True or not? Keep yourself in that position; what will you do? Probably, the same.
If you don’t want this to happen with your business, go for PWA. While having a PWA for an eCommerce site, you are able to take advantage of its lightning-fast load times, work offline, and have an app-like experience.
This translates to happier customers, increased sales, and better search engine rankings. PWAs are mobile-friendly, ensuring your business reaches a wider audience. Ultimately, they enhance your brand’s overall performance and competitiveness.
2. Enhance User Engagement
For any business, the user engagement is an indication of a satisfied customer. To fulfill this requirement, you can consider having a PWA eCommerce solution.
The offline capabilities of the PWA solution ensure that users can continue browsing and interacting with the app even when their internet connection is lost.
Plus, the push notifications feature progressive web application allows businesses to send timely updates, such as new product launches, special offers, and order notifications, directly to users’ devices, keeping them engaged and informed.
There is a proof of it. As per PushPro, there are approx 96% of internet users browse the web anonymously. So, with PWA, your eCommerce store can reach a wider audience by providing a seamless shopping experience even to anonymous users.
This is because PWAs can function offline and offer push notifications. It even allows you to connect with customers regardless of their browsing habits.
3. eCommerce PWA cut down development cost
Since developing PWA means there is no need to have a separate app for Android users and iOS users, thus, it is apparently helpful in cutting the development cost.
Progressive web applications for eCommerce will have a single codebase that will work across all devices. So, there is no need to distribute the effort and time to write code for a separate platform.
Also, PWA simplifies updates and maintenance activities. In such a solution, changes only need to be made once and will apply to all users regardless of their device or operating system. Therefore, think of PWA while availing of ecommerce software development services.
4. Enhanced Security
For any eCommerce site, security is on top. PWAs leverage HTTPS to ensure secure data transmission, protect user information, and build trust.
This is particularly important for sites that handle sensitive customer data, such as payment information.
Additionally, service workers can be used to implement security measures like content security policies (CSPs) and feature policies, further enhancing the security of the PWA.
Implementation Strategies To Have PWA For eCommerce Business
Here are a few things that you can consider to have eCommerce PWA solutions.
1. Development Frameworks
We have several popular JavaScript frameworks, such as React, Vue.js, and Angular, WooCommerce, Magento which are well-suited for building PWAs.
One can leverage these frameworks to build progressive web applications for the eCommerce sector.
These frameworks are rich in features and capabilities that simplify the development process and ensure high performance.
For instance, React’s component-based architecture allows developers to build reusable UI components, while Vue.js provides a flexible and progressive framework for building user interfaces. Magento 2 PWA solutions are in even more demand.
2. Service Workers
Service workers are the backbone of PWAs. They run in the background and manage tasks like caching, background sync, and push notifications.
By intercepting network requests, service workers can serve cached content when the network is unavailable, ensuring that the app remains functional offline. This not only improves performance but also provides a more consistent user experience.
3. Manifest Files
The manifest file is a simple JSON file that defines how the PWA should behave when installed on a user’s device. It includes information like the app’s name, icons, theme colors, and display settings.
This file allows the PWA to be added to the home screen and launched in full-screen mode, making it indistinguishable from a native app. The manifest file also helps search engines recognize the PWA, improving its discoverability and SEO.
Real-Time PWA eCommerce Examples
There are a number of businesses that have leveraged PWA for eCommerce business.
- Companies like Alibaba have adopted PWAs, resulting in faster load times, higher conversion rates, and increased customer satisfaction.
- AliExpress increased the conversion rate for new users by 104% with a new Progressive Web App.
Wrap up!
Here we come to an end. Hope you get the answer to why PWA is a good investment for eCommerce. We have discussed the benefits and real-time examples so that you know why it is high time your business needs it.
In order to grab that, connect with a company that offers progressive web app development services maintaining the industry standard and current web trend.
