Graphic design is a dynamic field changing over tastes, technological innovation, and societal trends. While in 2024 the new look of graphic design continues to play a big role in creating a minimalistic yet minimalistic approach – contrasting images that have recently been gaining momentum all over the world – these trends’ repercussions are not limited to just website and marketing material graphics. They permeate into an e-commerce company’s user experience, such as PrestaShop. In short, good design integration with technical strategies such as a PrestaShop friendly URL, which consequently provides a clean URL structure for PrestaShop, can really take online ventures to the next level on both user experience and SEO performance.
In this blog post, we will look at which of the most important graphic design trends in 2024 can influence e-commerce strategies like PrestaShop friendly URL configurations to emphasize both aesthetics and functionality together.
1. Minimalism: Less is More
Minimalism remains the leading approach in graphic design this 2024, since it features lines that are clean, simple and most of all, focused on some ultimate components. It cuts all the rubbish and makes sure that anything applied in the designs has a purpose. Amidst such an information-overloaded world, minimalism helps brands get their point across in a few words.
Why It Matters for E-commerce:
E-commerce sites like PrestaShop benefit with minimal elements about user navigation and clutter-free simplicity. Friendly URLs in PrestaShop complement this minimalism by ensuring that the links are clear, readable, and friendly to users. For example, instead of a confusing URL something like:
Non-user-friendly URL: www.example.com/index.php?id_product=245 controller=product
A PrestaShop clean URL would look like:
Friendly URL: www.example.com/mens-sneakers
This clean structure goes quite well with minimalist design, but it also improves SEO because it makes the URL human-readable and keyword-rich in order to let search engines index your site quickly.
2. Maximalism: Bold and Vibrant
On the other end of the pendulum, maximalism is also becoming really big in 2024 as a reaction to the restraint of minimalism. It’s all about excess and loud colors, intricate details and something that is bold and grabs people’s attention using bright images, layered textures, and eclectic composition.
Why It Matters for E-commerce:
Maximalism can make such an interesting and memorable shopping experience, especially when the brands are looking to differentiate themselves within a congested market. Bolder design elements evoke strong emotions and provide a more dynamic user experience on your website. But maximalist design does not mean you have to compromise on functionality. The new, bold visual approach can be balanced with PrestaShop clean URL to avoid the complexity of design overpowering the simplicity of the navigation. The match between striking design and functionality of PrestaShop friendly URLs is bound to increase user engagements, lower the rates of bounce back, and raise conversion rates.
3. 3D Design and Realism
As technology advances, design in 3D with hyper-realistic visuals will be more and more accessible and in vogue. In 2024, more and more websites and marketing materials will add components of 3D to get people into an immersive experience. The designs are striking but also help brands differentiate themselves against the anesthetizing sea of digital imagery.
Why It Matters for E-commerce:
Another benefit in 3D designs for an online marketplace would be the activation of interactions and real interactions for the customer. Imagine looking through the pages of a PrestaShop site where images of products rotate in three dimensions with pictures of the product from every angle he is purchasing. This is an added dimension which may make the customer more confident about his purchase decisions and possibly increases sales.
4. Dark Mode Designs
Dark mode has become increasingly popular on all digital platforms and is forecasted to gain further traction in 2024. While it reduces eye strain in users, dark mode also makes web pages look pretty. When paired with neon or bright colors for highlights, dark mode will make important elements “pop” with good visual contrast.
Why It Matters for E-commerce:
For e-commerce sites, dark mode comes with a pretty elegant and mature look. This could be really helpful if an ultra luxurious brand or store requires to depict maturity. A PrestaShop friendly URL looks pretty fine with any dark mode design, especially since a clean and readable URL is much more important when it has this sleek, minimalist aesthetic from dark mode. Besides, applying a PrestaShop
A clean URL ensures that even with the dark mode’s bold visuals, the user experience remains streamlined and intuitive, without unnecessary distractions.
5. Sustainable and Eco-Friendly Design
One concern over environmental issues is making it more compelling for brands to incorporate sustainability into designs. For 2024, green design does not only talk of what is in the content but also how it looks. Earthy colors, organic shapes, and nature-inspired visuals are just some of them.
Why It Matters for E-commerce:
For e-commerce businesses, there’s also potential to make a statement on sustainability through design: green color palettes, eco-friendly imagery, or messaging that puts the focus on best practices toward sustainability. This is complemented with the need for a clean PrestaShop URL so your emphasis on minimalism and clarity is also reflected in technical setup. Clean, clear URLs not only help with SEO but also reflect an impression of reliability and responsibility-values that fit well with a sustainable brand.
6. Motion Graphics and Micro-Animations
Incorporating motion graphics as well as micro-animations on the website is a growing trend in 2024. Small animated elements help navigate people, point out specific features, or give a playful feel to the overall experience.
Why It Matters for E-commerce:
Micro-animations are highly engaging to users as they seem to make interactions on your site intuitive, even fun. For instance, when you hover over a product image in a subtle animation, users feel it’s interactive but doesn’t overwhelm them. On the other hand, it is also true that complex animations sometimes take a site down; therefore, balancing this with friendly URL on PrestaShop and clean structure on PrestaShop will ensure seamlessness in user experience, fast loading of URLs, generally, contribute to the overall speed of the site speeding up both SEO and the user experience.
7. Abstract and Geometric Patterns
Abstract and geometric patterns are the flavor for graphic design once again in 2024. Many graphic designs will include bold and vibrant shapes that can give a sense of energy and motion to an otherwise static page. These patterns can add a dynamic experience in looking at the page, whether as background elements or as points of interest alone.
Why It Matters for E-commerce:
Geometric patterns can be very effective at guiding the user’s eye across a site to product’s features or calls to action. Using that approach along with a clean URL structure in PrestaShop will prove instrumental in maintaining the aesthetic value of the website and while remaining functional. Clean URLs always ensure that the complexity of the patterns on the page will not hinder navigation of the website, and this enhances user experience and pushes up SEO rankings.
Conclusion
As we step into the year 2024, graphic design promises a whole palette of trends, from minimalist clean simplicity to maximalist bold, expressive natures. No matter how sleek and modern or intricate and complex, don’t forget form should never be more important than function. For e-commerce websites built with PrestaShop, the combination of design trends and technical best practices—including optimizing for a PrestaShop friendly URL and keeping a PrestaShop clean URL—will ensure your site looks great and serves very well.
Integrating these graphic trends with more practical ecommerce tactics, you will probably attract users’ attention, drive up your SEO ratings, and yield more conversions in 2024 and beyond.
About the Guest Author
Joseph Chain is a Professional Digital Marketer having experience of more than 5 years in the field. Currently working in a PrestaShop development company, FME Modules and striving to deliver engaging content across diverse industries
