Have you decided to shape your start-up and small business? If yes, you need to pay attention to the content and website design. It’s the design that will bring people to your blog post, website, and social media profile. The design plays a vital role in every content that you share.
Useful guidelines by Michael Giannulis
Do you want your web design to excel? If yes, you need to ensure that it can get seen and stand out from the crowd. Michael Giannulis shares some of the best web design guidelines for start-up and small businesses.
1. Get clear about the offer
In today’s era of web design, more is not always the best thing! You still have the chance to place a picture or a very cool font, but that doesn’t mean that you should do it. Every business owner should know what their small or start-up business will be about, which should be the core of the web design. Do you want to start a gardening business? If yes, then you wouldn’t place car pictures on the website. If you do so, your customers will get confused and will refrain from your products and services.
2. Choose a scheme and stick to that
You need to have a format for each content you design. The structure can comprise of minimalist system, bright colors, or even a colored border. It is essential to stay consistent with your design and format scheme. You must maintain the same font through the webpages, use similar colors, and maintain the same for everything if there is an introduction. When you change the elements for each page, it might help you experiment with your creativity, but it will affect other aspects.
3. Have useful calls to action
You might have to have a leading web design in the world! But if your target customers aren’t able to do anything with it or aren’t taking any action, it is a problem. Hence, it would help if you chose your “calls to action” accordingly. It is essential to ensure that your customers purchase your services and products and take up the offers you provide.
4. You need to create a memorable logo
Your business or brand logo is the path towards the company. Hence, it is essential to create a good brand logo. The brand or business logo needs to be in the social media footers, business cards, emails, and anywhere you want to emphasize your business. It is essential that you keep the logo transparent and targeted on what you are here to do for your customers. For instance, if you are into a writing business, ensure that your logo expresses that. If you are about to start a gardening business, you need to use garden imagery. Your business logo is a crucial part of the small business and start-up business design, and you must get it correct.
These are some of the essential aspects of website design that small businesses and start-up brands should keep in mind. It will help them to showcase their brand better.
